Info for Graphic Designers
If you're a designer or you've hired a designer who plans to provide press-ready artwork, we can offer a discount from our standard prices.
For first-time customers, the discount is 15%. After your initial order, the discount increases to 25%.
In order for a file to be press-ready, it must be in a vector-based format (like Adobe Illustrator, PDF, or EPS) or bitmap TIFF format.
Vector-based PDF or Illustrator files (ideal):
In order for a file to be press-ready, it must be in a vector-based format (like Adobe Illustrator, PDF, or EPS) or bitmap TIFF format.
Vector-based PDF or Illustrator files (ideal):
- Be sure that the artwork is entirely black and white (no grays) unless you want a halftone screen.
- Convert fonts to outlines.
- If you're printing in more than one color, separate the colors into groups or layers.
- Include at least 1/16" of bleed where applicable.
- Save your files in CMYK mode.
- Be sure that the artwork is entirely black and white (no grays) unless you want a halftone screen.
- Keep the image resolution high (ideally 900dpi or more).
- If you're printing in more than one color, each color should have its own file.
- Include at least 1/16" of bleed where applicable.
- To cut down on file size, it's a good idea to use LZW compression.
- Letterpress works best with line art and text. Large blocks of color are possible, but keep in mind that ink coverage may not be 100% even and saturated (it will have a more rustic/handmade look). Also, the heavy impression can tend to warp the paper if we don't use an extra-thick stock. Sometimes we might suggest that we print large blocks in a separate pass; however, this will add to the cost.
- The thickness of stray lines should be at least 0.35 pt. Lines that are directly adjacent to other art can be thinner.
- Light ink on dark paper isn't ideal with letterpress, although metallic inks can work in some cases.
- All paper is cut to order so we're not limited to any standard card sizes. However, if your piece needs to fit in an envelope, we suggest sizing the card 1/4" smaller than the envelope. Our envelope options and sizes can be found here.
